What I Believe
Finish lines aren't always the end of a race.
Sometimes, they're the end of excuses.
The end of believing you can't.
The end of a lifestyle that no longer serves you.
Sometimes, the greatest finish lines are starting lines.
I'll drink to that.
What
I Offer
New to running? Marathon pro? Just here for the finish line beers?
Sounds like a fit.
Work With Me.
On-Demand Training Plans
Custom Coaching
Experienced in the art of pounding the pavement & want a plug-and-play solution for you next training cycle? On-demand training plans are cost-effective and include an intake survey, introductory phone call, and a downloadable training schedule of up to 16 weeks of activity.
New to running or interested in taking your training to the next level? Custom coaching includes regular one-on-one coaching calls, a responsive training plan, access to a digital progress tracking dashboard, and more. Requires a minimum 3-month program commitment.
Adventure Consulting
Want to turn next big run your next big adventure? Curious how to integrate you pre-race nutrition & fitness needs into foreign cultural customs? Adventure Consulting takes many forms, but often includes interactive destination maps, lodging recommendations, and food & beverage hit lists.
Hi, I'm Jordan.
I'm a whisk(e)y expert, cannabis professional and running coach.
I'm a woman who takes up space on purpose.
I believe in the power of belief.
I discovered running in my 20's after a bad breakup and a weeklong bender of rosé wine in the bathtub, paired with Natalie Imbruglia's "Torn" on repeat. Living in Brooklyn, New York on caffeine and a dream, so broke that I couldn't afford a gym membership, I lucked into a donated pair of Brooks.
Today, I am a RRCA Level 1 & USATF Level 1 Certified Coach with over 10 years-and tens of thousands of miles of personal running experience. I am an Abbott World Majors Marathon 6-Star Medalist, 15-time marathoner across 3 continents and 7 countries, 46-time half-marathoner, and ultramarathon newbie. I am also a CrossFit enthusiast, Peloton occasionalist, and former nonprofit Board Member of Girls on the Run Kentuckiana. Sometimes life doesn't make a lot of sense, but hell, it's way more magical that way.
Outside of running, my professional life has been a colorful journey from sustainable farmhand, to cheese cave manager, to burger chain marketeer, to Whiskey Education Lead at a multinational corporation, to these days a cannabis retail operator. I am passionate about the intersection of food, beverage, and its impact on cultures around the world. These days, I combine my passions, seeking out finish lines in foreign lands. I find true joy in sharing my route for a shake-out run on the Seine, the perfect pre-race pastry in Copenhagen's Nørrebro neighborhood, or my cant-miss short list of post-race genever halls in Amsterdam.
I'm the kind of coach who believes that some of the most marginalized athletes are often the most powerful.
I'm the kind of coach who encourages taking on an adventure, and taking up space while you do it.
I'm the kind of coach who helps you find the joy in running, and the magic in raising a glass to every finish line.
